When something is brought into being…
Everything starts with an idea.
At first fragile and precious, something to protect. So small, and yet already capable of taking up an enormous amount of space in the head and in the heart. It is nurtured in silence, watched as it grows, shared only with a very small circle of trusted people. It is an intimate, almost secret phase, in which everything is possible and nothing is yet certain.
Then the idea becomes something more concrete.
The months of preparation begin. The business plan starts to take shape, like a long list of things to do “before the moment arrives.”
The nursery, the crib, the tiny clothes, the accessories become the bylaws, the legal choices, the contracts, the marketing plan, the sales strategy, the development plan. Issues that seem merely technical but that, in reality, define the values, boundaries, and responsibilities within which what is about to be born will have to grow strong and healthy.
And the offices become the space where it will grow, the place that will need to welcome it and protect it.
People are not a set of skills: they are real people, with real feelings, who entrust to that birth a part of their time, their work, their trust.
In the final days, the waiting becomes strange.
One hopes to have planned everything, yet feels not truly ready. Every detail is checked, again and again, knowing that something will slip through. Emotions swing constantly: fear of not being up to the task, overwhelming enthusiasm, sudden pride, and, at the same time, a deep vulnerability.
And then there is that clear feeling one knows well: there is no turning back.
There are also the unspoken fears.
What if I can’t do it?
What if it doesn’t look like what I imagined?
What if I get everything wrong, even with the best intentions?
Because every parent makes mistakes. Always. And always with the best intentions.
In the meantime, sleep is scarce.
Before, there are sleepless nights spent planning, forecasting scenarios, imagining every possible variable.
After, there are sleepless nights spent actually doing, solving problems, making decisions without ever having all the answers.
Before, one thinks everything can be controlled.
Then one learns that everything will never be fully under control.
There comes a moment when what was only an idea enters the world.
From the outside, everything seems ready. From the inside, it is clear that this is only the beginning. Because first one plans, then one acts. And every action, from that moment on, has consequences.
This is where the ethical dimension emerges with force.
Taking responsibility for bringing something into being means being responsible from the very first day. Not only for growth or results, but for the people involved, for those who choose to place their trust in it, for the environment in which all of this takes shape. The decisions made at the beginning, even the small ones, shape the way what is born will exist in the world as it grows.
It is not just a legal entity.
It is something alive. A subject that enters the world and becomes part of it. It can create value, generate impact. It can improve contexts or make them worse. And this responsibility does not arrive “later”: it exists from day one.
And so one studies. One prepares. One keeps learning.
Courses are taken, assumptions are questioned, one returns to the classroom even when experience suggests that one “should already know.” Because helping someone—or something—grow means never stopping one’s own growth. And it may happen that, at sixty, one finds oneself taking on an MBA.
Perhaps the truth is that one is never truly ready.
Not for a child, and not for what one decides to bring into being. But at a certain point, one takes the step, accepting that growing someone, or something, means taking on a continuous responsibility—made of care, coherence, attention. And presence.
Because some things are not born merely to exist or to grow.
They are born to be in the world.
In a responsible way.
And, if possible, a happy one.
And this, like for every parent, is a commitment that begins from the very first moment.
reconice, security by design